In 1926, twenty-three-year-old cub newspaper reporter Leslie McFarlane responded to an ad: “Experienced Fiction Writer Wanted.” The ad was signed by Edward Stratemeyer, whose syndicate effectively invented mass-market children’s book publishing in America. McFarlane, who had a few published adventure stories to his name, was hired and his first job was to write Dave Fearless Under the Ocean as Roy Rockwood—for a flat fee of $100, no royalties. His pay increased to $125 when Stratemeyer proposed a new series of detective stories for kids involving two high school aged brothers who would solve mysteries. The title of the series was The Hardy Boys. McFarlane’s pseudonym would be Franklin W. Dixon.

McFarlane went on to write twenty-one Hardy Boys adventures. McFarlane kept his ghostwriting gig secret until late in life when his son urged him to share the story of being the real Franklin W. Dixon. By the time McFarlane died in 1977, unofficial sales estimates of The Hardy Boys series already topped fifty million copies.