Personal, useful, actionable, and grounded in research, this book will shift your thinking from “strategy development” to “strategy discovery” to enable you to deal with today’s business challenges, engage your staff, and boost your business performance.

Management teams and boards are facing disruption on all sides, from morphing customer preferences to the COVID pandemic to climate change. At the same time they are floundering in strategy confusion with too many concepts and not enough clarity. In this book, strategy expert and regular Harvard Business Review author Graham Kenny releases managers and directors from their strategy haze. His simple and effective framework allows managers to navigate the current maze of ideas and approaches and maximize their competitive advantage. Kenny’s style is equally effective: each chapter begins with an engaging story, then builds on this with cases, client examples, sidebars, and more, ending with a series of action points to provide a pathway to success.

CEOs, senior-level, and middle managers across all functions and sectors, including private, public, and not-for-profit organizations, who discuss and set strategy for their organization or business unit will appreciate the articulated framework, illustrative anecdotes, and positive encouragement this book offers.