User Tested

Audiobook Details

Author:

Janelle Estes, Andy MacMillan

Narrated By:

Lexi Mae

Length:

6 hrs and 8 mins

File Type:

.zip

Release Date:

02-15-22

File Size:

146.73 MB

Audiobook Summary

Learn what “customer-centric” really means in this groundbreaking book.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you’ll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can’t be reduced to data points on a graph.  

You’ll learn about how dashboards and metrics might look pretty in a report or proposal, but they’re a poor substitute for a solid grounding in how real customers really feel. You’ll also find out:  

Perfect for founders, managers, executives, and business leaders in industries of all kinds, User Tested provides a powerful new perspective on how to bring the true voice of the customer back into decision making.

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