Neuroscientist Amir Raz shares decades of research and case studies to show how suggestion changes the brain and shapes our behavior—and how we can protect ourselves from and harness suggestibility in our own lives.

Suggestions can make cheap wine taste like Château Margaux, warp our perception of time, and alter our memories—and in an age where disinformation has impacted our personal lives and our politics, the power of suggestion is worth even more attention.

In The Suggestible Brain, world-renowned expert on the science of suggestion Amir Raz, PhD, brings together cognitive aspects of psychology, sociology, and anthropology with issues in our contemporary culture and media alongside a series of case studies of patients with disorders ranging from Tourette’s syndrome to false pregnancies, lactose intolerance, and asthma to show exactly how suggestions can cut deep into our brains, shake our fundamental knowledge, and override our core human values. Some questions include:

Merging Dr. Raz’s experiences as a magician and hypnotist with decades’ worth of his own neuropsychological research, The Suggestible Brain maps the twilight zone where magic and science coalesce and shows how easily suggestible and manipulable we all are. Listeners will walk away with actionable advice on how to harness the science of suggestion to propel change, protect against manipulative misinformation, and better regulate our internal, mental universe.