In this innovative book, Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world.

In five succinct chapters, Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today’s crisis and the keys to creative thinking, examines the work of leading theorists in business culture, and sets listeners 9 assignments designed to coach them towards realizing their assets and skills.