In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless, proven principles that can help you scale your organization to the next level.

Backed by a wealth of research and case studies, this book provides all of the practical tools listeners need to bridge the gap between theory and practice. Listeners will learn about topics including the “digital mask” and how it has influenced the starting point of trust in any business relationship; the perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages; and culture, customers, and context, and how the joining of these three elements creates a perfect business relationship.