In the newly updated second edition of The Little Book of Market Myths, celebrated investor and Fisher Investments’ founder, executive chairman, and cochief investment officer Ken Fisher insightfully explores many common myths costing investors dearly. Fisher provides a comprehensive guide to navigating the investment landscape more wisely, debunking widespread myths that lead to costly mistakes.

This edition delves deep into the frequent missteps made by both retail and professional investors, demonstrating how a better understanding and avoidance of these pitfalls can lead to improved long-term and short-term financial gains. Fisher critically examines why popular beliefs, such as the safety of bonds over stocks, the risk-free allure of gold, and the fear of high price-to-earnings ratios, are not only misguided but could be damaging your investment portfolio.

In the book, you’ll:

● Learn why many commonly held investment beliefs are wrong and how avoiding them can enhance your financial health

● Gain insights into better investment decisions for both short-term gains and long-term growth

● Understand how to identify and correct the mistakes that could be costing you